Colombian singer Maluma, whose real name is Juan Luis Londoño Arias, faced backlash over the weekend after he posted a photo of himself kissing his mother on the lips in an Instagram post.
“Feliz día amor de mi vida, FELIZ DÍA MADRE,” Maluma captioned the photo, which translates to “Happy day, love of my life, Happy Mother’s Day.”
Maluma and his mother, Marlli Arias, kiss in the photo with the Felices los 4 singer’s hands cupping her face.
Maluma’s publicist said that the kiss is a “cultural thing.”
“The beautiful thing is that he has been accepted in the American music market with open arms, and I think, now, where we are in this world with music, it’s really global. Now, people are going to be able to see different sides of our culture in different ways,” the rep told People.
The rep continued: “It’s normal in Latin culture, especially if you’re the only son or the baby of the house. It’s affection and a form of respect. He’s open about who he is and his cultural values; this is just part of it.”
Fans of Maluma began to question if the way the singer kissed his mom was “normal.”
Maluma kissing his mom on the mouth… pic.twitter.com/tXharAgCeg
— 🅔🅛🅘 (@itselianthony) May 12, 2019
Maluma did not just post a pic of him kissing his mom on the lips.. at his big age pic.twitter.com/rqXeVmYjrh
— Yesmine (@havanagetaway) May 12, 2019
Maluma kissing his mom like he kissing his gf. That don’t sit right
— nessa 🦋 (@mimosasonrack) May 12, 2019
Why did Maluma post a pic of him damn near making out with his mom I- pic.twitter.com/cpn7gL4yeQ
— C (@rumchampion) May 12, 2019
The pic of Maluma and his mom kissing is the definition of cringe 🤢
— a (@ambur93___) May 13, 2019
Others agreed with Maluma’s rep and defended the singer, saying it is normal in Latin culture to kiss your mom in the way he did.
One thing I dislike about American culture is their inability to understand other cultures. Maluma kissing his mom on the lips is normal in my culture so I don’t know why Americans are so damn pressed🤷🏻♀️
— Keep it 2 Virgils wit me (@jenna__e) May 13, 2019
Why are people making Maluma kissing his Mom on the lips making it seem like it is more than it most likely is? If a daughter can kiss her Mom or Dad on the lips, so can a son. It’s sick to sexualize everything and think there could be a different meaning behind it & says a lot.
— duygu⁷ (@demimoomix) May 14, 2019
Everyone who isn’t Latino freaking out about Maluma kissing his mom on the lips. Its a cultural difference. Get over it and stop making it pervy.
— JJ Zarraga (@Avogayd0) May 13, 2019
The people/media/radio talking about the picture @maluma posted with his mom are so IGNORANT. Kissing a parent on the lips is part of the Latin culture. There’s nothing wrong with it. All these ignorant people are sexualizing it and making it a thing when it’s not.
— mamas (@itsmamas) May 13, 2019
It's okay !!! Why are people so sensitive ?? For a star like @maluma who's always away from his mother ( and soon in my country Morocco but unfortunately can't go 😭 it's expensive ) why can't he kiss his mother ? I kiss my mom like that ! https://t.co/G3mTW7QXFh
— Ismael #StupidLove (@TheSmileX) May 14, 2019
Maluma has not addressed the criticism personally as of this writing.
He is currently promoting his upcoming album 11:11. On Monday, the Chantaje singer shared a promotional trailer for the upcoming album on Instagram.
YouTube is launching a 90-minute documentary on Maluma’s rise to fame, titled MALUMA: Lo Que Era, Lo Que Soy, Lo Que Seré, which translates to Maluma: Who I Was, Who I Am and Who I Will Become.
“I sacrificed everything — my friends, my family,” Maluma said in the trailer. “(It’s) the price I had to pay to become what I am today.”
MALUMA: Lo Que Era, Lo Que Soy, Lo Que Seré will be released on June 5.
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