“We believe in the best in men, to say the right thing…to act the right way. Some already are, in ways big and small, but some is not enough because the boys watching today, will be the men of tomorrow.”
I know this is “just an ad” but I got chills watching it. The message is so powerful and it’s such an important message that needs to be shared, especially right now. The strange thing is, somehow it sparked a furious online debate…and articles from Forbes magazine calling the ad “toxic”
“The use of the term “toxic masculinity” in the ad was a flat out mistake. While only mentioned quickly and briefly, the use of this term, which many men associate with a one-sided critique and stereotype of an entire gender. Regardless of how much some without marketing backgrounds would like to believe that companies taking political stances on is okay, alienating a substantial proportion of the target audience is never a good thing. Michael Jordan’s statement that he did not want to engage in political commentary because “Republicans buy shoes too,”remains wise thinking. Regardless of which political party or group may be alienated, it is simply bad marketing practice to offend significant numbers of your own consumers.”
You can read more of that…interesting article here. There are many, many negative comments on the YouTube and Facebook videos that you can check out if you want. Lots of those comments mirror the feeling of the always outspoken, often alienating Piers Morgan, who said:
A spokesperson from Gillette reached out to CNBC to comment on the backlash
“We expected debate — discussion is necessary. For every negative reaction we’ve seen many positive reactions, people calling the effort courageous, timely, smart, and much-needed. At the end of the day, sparking conversation is what matters. This gets people to pay attention to the topic and encourages them to consider taking action to make a difference.”
© 2019 Global News, a division of Corus Entertainment Inc.